If you follow us on Facebook or Instagram, you may have noticed that we very recently started adding image descriptions in the captions of all of our posts containing photos. You, understandably, may have been wondering why. We have received some questions regarding our choice to incorporate this practice, so here is a simple explanation to clear up the confusion.
Since the founding of Bravo Birth DFW, we have made it our mission to support, without judgement, all varieties of clients in the birth and parenting choices that are right for them. We strive to be inclusive regardless of race, color, religion, creed, sex, sexual orientation, gender identity, age, and ability. Part of this inclusivity involves making our online content accessible to anyone who wants to access it.
Thanks to the guidance of Inclusive Birthworkers of Tarrant County, we have learned that including descriptions of photos in the captions allows visually impaired social media users to utilize software that reads these captions for them. Without the description, the written caption may not clearly explain what is pictured in the photo. We believe everybody who wants to access these social media platforms should be able to, even the visually based ones such as Instagram, so we are willing to take this simple step to make someone else’s life easier.
According to the Inclusive Birthworkers of Tarrant County Facebook page, this is a collective of various providers who have committed to practicing in an inclusive manner and support and hold each other accountable to this principle. It exists to provide competent, respectful care to all people during their reproductive years, and journeys to parenthood with a special focus on serving populations that are frequently marginalized in birth work, such as people of color, members of the lgbtqia+ community, people with disabilities, and people who may feel unsafe or uncertain seeking care related to pregnancy, conception, postpartum health, and parenting. Count Bravo Birth DFW in!
Because we haven’t always included image descriptions in our social media content, we are making it our goal to go back to our older photos and edit three captions per day to add the description. Do you have a suggestion on other ways for us to be more inclusive to a marginalized or underrepresented community? We want to know. We are always looking for ways to improve our business practices.